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Sun, Surf, and Shopping
Long a Southern favorite, the beach towns along County Highway 30-A on the Florida Panhandle are awash in new shops, restaurants, and accommodations
The pool at the WaterColor Beach Club perches over the Gulf of Mexico.
The Gourd Garden and Curiosity Shop sells everything for a beachside garden.
Design on the Gulf offers full-service design.
by Lydia Somerville
Photos by Tria Giovan


I have been vacationing at the beaches of County Highway 30-A for more than 30 years, and, at the risk of sounding smug, I admit I took for granted the powdery white sand, placid blue-green surf, and painterly sunsets of the Florida Panhandle.

The Beaches of South Walton have grown dramatically, adding more than 1,300 new houses in 2004. The change isn't all bad. Good planning has won the county its third annual Blue Wave certification from the Clean Beaches Council. We used to fetch drinking water in old milk jugs at the gas station up the road. Now we have potable water in the taps and fancy bottled water in the gourmet markets.

From west to east, Highway 30-A links beach towns like a thread through a string of pearls, connecting Dune Allen, Santa Rosa, Grayton, Seaside, Seagrove, and Rosemary Beach. And shopping in the area is better than ever before.

At Rosemary Beach, a design district has emerged. Tracery sells contemporary and antique furniture, as well as art by Teresa Cline. At The Gourd Garden Courtyard Shop next door, you can sip wine from the Medusa Rouge Wine Shoppe while perusing garden accessories. Shabby Slips, where owner Donna Pelous specializes in custom slipcovers, also has an array of Belgian linen by the yard, antiques, coral, custom-made shell mirrors, and lamps. Flavours of France features an eclectic mix ranging from chic Art Deco furniture to more traditional wares.

In July, designer Phillip Sides will open his shop, Phillip and Co., in Seacrest, bringing his clean, signature look to home furnishings. At Bohlert-Massey, designer Susan Massey shows off fresh bags, beach towels, pillows, and lighting.

On the beach side of 30-A, nearing Seagrove, is the headquarters of The Gourd Garden and Curiosity Shop, owned by Randy Harelson. Outside, plants suited for Panhandle conditions are clustered in garden settings. Indoors, party goods, garden tools, and folk art defy you to leave empty-handed.

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