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| Pochoir Prints |
| Sporting vibrant colors and Art Deco exuberance, the fashion illustrations of the 1920s are back in demand |
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Pochoir fashion prints, such as Fumée (Robe du
soir, de Beer) by George Barbier for la Gazette du Bon Ton, Paris, 1921,
often incorporated the exotic interior décor of the day. (Photo: Courtesy of Lyons Limited Antique Prints) |
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The fluid female form of Bouquet Tricolore, by
Drian for la Gazette du Bon Ton, Paris, 1915, is contrasted with the
simple, geometric interior of the room. (Photo: Courtesy of Lyons Limited Antique Prints) |
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by Kate Betts
Fashion is often referred to as the most superficial
of cultural signifiers. The way people dress can reveal much about specific
moments in history. Christian Dior's 1947 New Look collection, for
example, with its endless yards of luxurious satin and taffeta,
demonstrated the postwar fantasy of luxury following years of wartime
rations. The New Look, which was inspired by Dior's mother, alluded
to the cinched, corseted costume of the late 19th century, a time marked by
rigid customs and constricting social hierarchies.
What followed, the
footloose and free-spirited 1920s, was best exemplified in the short,
loose-waisted flapper dress. Nowhere is the freedom and vibrance of the
decade better captured than in period graphic art -- particularly in
fashion illustrations created by a technique known as pochoir. The process, which involves applying brilliant color
to prints by hand using cutout stencils, dates back to the 15th century,
when artists used stencils as a less expensive way to reproduce woodcut
prints. Pochoir didn't become popular or collectible
until the '20s, when it was used commercially in Paris to create
prints for fashion patterns or architectural designs. The technique also
influenced artists such as Matisse and Picasso. The famous Matisse "Jazz" folio was developed from cutout techniques not unlike pochoir. At the height of the '20s, Paris was a melting
pot of artistic activity. From Harlem came the influence of jazz and
Josephine Baker performing La Revue Nègre. From Russia, the costume
and set designer Léon Bakst brought the rich, ethnic dress of the
Ballets Russes, introducing the French bourgeoisie to new color
combinations such as turquoise and fuchsia and Far East details such as
feathers and turbans. Pochoir prints captured the juxtaposition of intense
colors, the geometric compositions reminiscent of Art Deco, and
Asian-inspired accents. It was that pizzazz that made them instantly
collectible. Today they are sought for many of the same reasons. "What makes pochoir prints so desirable is that they represent the
best in the changing thinking of that time," says Leila Lyons, owner
of Lyons Limited Antique Prints in Palo Alto, California.
"Nineteenth-century prints were structured, rigid, and conventional,
whereas pochoir prints have a real sense of rebellion that was part of the
early 20th century. It was a time of freedom and discovery, a time of
gaiety and charm and whimsy, and the pochoir process captured this with
freedom of color and form."
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